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new product

by Matt Manning New product development for information services is a risky business. It takes deep customer insight, rigorous data analysis, management buy-in, and no small amount of gumption for a new information service to succeed. The variables involved in ... Read more

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posted by Shyamali Ghosh on February 20, 2018

by Matt Manning The move to marketing automation platforms, “lead scoring” (prioritizing sales prospect records based on data analysis of your customer base), and predictive analytics (pure data-driven decision-making) is shifting the very foundation of the information industry. Publishers could ... Read more

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posted by Shyamali Ghosh on June 11, 2015

Russell Perkins‘s recent post a few weeks ago got me to thinking about new product development once again. I knew most of IEI’s clients when their products were in their embryonic stages and we continue to help innovators by keeping ... Read more

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posted by Shyamali Ghosh on September 9, 2013